The Social Media Engage

Episode Six: Use Influencer Marketing to Achieve Your Nonprofit Goals

December 12, 2018 Season 1 Episode 6
The Social Media Engage
Episode Six: Use Influencer Marketing to Achieve Your Nonprofit Goals
Chapters
00:04:19
What is a social media influencer?
00:05:02
Types of social media influencers
00:06:26
Why should you work with influencers?
00:09:19
Identify goals
00:10:37
Identify the right influencers
00:12:50
How to engage and work with influencers
00:15:29
Assess your performance
The Social Media Engage
Episode Six: Use Influencer Marketing to Achieve Your Nonprofit Goals
Dec 12, 2018 Season 1 Episode 6
Jamila Walker
Use Influencer Marketing to Achieve Your Nonprofit Goals
Show Notes Chapter Markers

We used to live in a world where we sat down for a TV show and endured constant commercial breaks. It was part of the deal until Netflix, on demand, and mobile-first streaming forced ad agencies to revisit everything they’d ever known. In a similar fashion, influencer marketing may represent the next big shift in advertising. In this episode I discuss how nonprofit organizations can utilize influencer marketing to achieve their marketing goals.



What is a social media influencer?
Types of social media influencers
Why should you work with influencers?
Identify goals
Identify the right influencers
How to engage and work with influencers
Assess your performance
×

Listen to this podcast on